Max Masure
Max Masure
Senior Product Designer & Inclusion Consultant

Case Studies

National Institutes of Health: Moving from governmental siloed teams to successful complex collaborative projects

I leveraged community-centered and trauma-informed Service Design to champion NIH's leaders in embracing change by implementing structural changes, boosting collaboration within cross-functional teams, and enhancing the onboarding user experience from problem discovery to tested solutions.

  • Spearheaded innovation through service design workshops, inclusive user experience design, prototype testing, and user research centering on underrepresented communities 

  • Expanded collaboration at NIH by building consensus in siloed teams and solving complex problems with compassion through gradual change practices

  • Overhauled the redesign of the All of Us website, leading to a 28% increase in registrations

 

Nike: how might we support the LGBTQIA community?

I led the inclusive recruitment of LGBTQIA adults and kids, recruitment of experts and health specialists, facilitation of focus groups, one-on-one interviews, a quantitative survey, and a diary study. I also led Service Design workshops with the team.

 

Johnson & Johnson: how might we help one’s ability to manage daily stress?

I joined the agency InProcess to bring my skills in Service Design, workshop facilitation, and user testing in focus groups.

 

Essilor of America: how might we innovate to meet our customers’ needs?

I directly worked with the R&D Director and brought my skills in Service Design, workshops facilitation, user interviews, and prototyping/testing.

 

Octave: Empower people to access mental health support

I joined the team to improve the patient onboarding experience with my Service Design, User Research, User Testing, Collaborative Workshops, and Inclusion skills. 

After my intervention:

  • 49% of the patients who signed up online showed up at the New York City clinic for their first appointment.

  • 81% of the patients who signed up online showed up at the San Francisco clinic for their first appointment.